We work for the viewer. Every decision flows from this perspective. We inspire, entertain and inform through excellent programming. We present quality news that is accurate, fair and compelling. We are committed to the communities we serve. Our goal is to make them better places to live, work, volunteer and enjoy. We are passionate about integrity, creativity and utilizing new technologies to enhance communication. We believe in a positive, respectful, rewarding work environment that allows employees to achieve professional growth and satisfaction. We will deliver value to stakeholders by meeting or exceeding these responsibilities to our community, our employees and ourselves.